
Franchises Do Not Own Storm Work
When a storm hits, franchise brands look like they own the market. That is infrastructure: dispatch, playbooks, and brand recognition.
Independents already win on speed, local adjusters, and care. The gap is the stack behind the truck.
See R&R Magazine and restorationindustry.org.
Tier 1 — Free Shared Call Log
Shared Google Voice plus a Google Sheet call log. If it is not in the sheet, it did not happen.
Tier 2 — Track TPAs and Payments
Three linked Notion databases for TPAs, supplements, and payments. Pair with Xactware.
Tier 3 — Full Stack
AI dispatcher plus desk plus maintenance. See Tygart Media.
